AI-Powered Global Benefits Intelligence | Origin™

Origin's global benefits brain is Cuido. Spanish for 'I take care’, Cuido is the world's first Artificial Benefits Intelligence, purpose-built to tackle the challenges global benefits management presents. Ever-evolving, Cuido ingests, translates, and organizes decentralized data from across your ecosystem in any language; from policies, contracts, commissions, vendor information, and more, into a single, authoritative source - with the ability to query anything from anywhere with our Ask Cuido functionality.

Cuido animation thumbnail

Get an accurate inventory of all your benefits

Understand and manage true costs, fees, and commissions

Procure and manage vendors more effectively

Handle benefit queries at speed with "Ask Cuido"

Get an accurate inventory of all your benefits

Understand and manage true costs, fees, and commissions

Handle benefit queries at speed with "Ask Cuido"

Origin has already demonstrated its value to people. We have quite a large operation in Singapore, and by using Origin we've already identified around £150-200,000 worth of savings.

Rob Hamer
Global Benefits Lead

One of the key challenges is understanding the various benefits we have throughout the world. We came from not having any international employees, to having just over 35,000 international employees in 15 years through acquisition. In order to harmonize, we have to understand the benefits that we have external to the United States. So what Origin is going to help us with is pulling it all together, understanding what we have, and being able to make decisions on how to harmonize.

Frank Castrofilippo
Executive Director of Core Services

We get a lot of questions, last minute - urgent questions about how we operate in different countries. We don't have that global view, so really looking forward to having that!

Carolina Vertel
Benefits Leader US and LATAM

I think there's so many opportunities with Origin to revolutionize the way benefits teams work and support shared services organizations. One of the big challenges we get is managing time off and leave programs globally. We have over 520 policies around the world which are of course, in many cases, driven by legislation. And when legislation changes, it then means you have to go and update the policy, which then results in configuration changes, etc. Having all of these policies in one place and being able to quickly translate into English so we can all read them and understand what the change and impact is... this is going to be a really new innovative platform to help us get those answers much faster.

Angela Sim
Senior Director of Global Benefits

Origin's already helping us to pull information together so that we can understand where we have gaps, where we have overlap in programs, where we may be spending too much, and it's helping us to understand the opportunities that we should prioritize. The entire team is very excited that we are going to be empowered to shift from being reactive and spending our time pulling information together to being proactive and more strategic to help evolve what we offer to our employees.

Katie Archer
Global Benefits Lead

Benefits

Global Benefit Teams
Local Benefit Teams

HR

CHRO
HR Shared Service
Local HR Team

Functions

Procurement
Finance
Risk Management
Legal

Partners

Benefit Administrators
Local Broker
Global Consultant
Benefit Vendors

Benefits

Global Benefit Teams
Local Benefit Teams

HR

CHRO
HR Shared Service
Local HR Team

Functions

Procurement
Finance
Risk Management
Legal

Partners

Benefit Administrators
Local Broker
Global Consultant
Benefit Vendors

Stay compliant, stay in control

From new legislation to audits, Origin helps you identify risk, stay compliant and get ahead of evolving global regulations.

Cut costs, drive value

Optimize benefit, vendor, and broker spend. Identify savings and redirect spend to benefits and initiatives that make a difference.

Deliver on your initiatives

As a single source of truth, with era-defining AI delivering unparalleled, queryable insight on your programs, Origin gets you to the answer quickly.

Build a future-forward function

Predict needs, model scenarios, and plan smarter — with the AI-driven insights to support every decision, moving you from reactive to strategic.

Announcing our Series A investment

Announcing our $21M Series A funding

We have raised $21 million in Series A funding led by Felix Capital, with a valuation of $106 million. This investment will accelerate our mission to revolutionize the $45 billion global benefits industry by providing HR and benefits leaders with unprecedented visibility, strategic insight, and cost control.

Mark Kelly

Origin story: With co-creator Mark Kelly, BCG

Mark Kelly, Global Head of Benefits & Wellbeing at Boston Consulting Group, shares his thoughts on Origin and the impact it will make it the global benefits market.

Not all AI is created equal

Not all AI is created equal—here is how Origin built it differently

Discover how Origin's Artificial Benefits Intelligence Cuido™ revolutionizes benefits management with responsible, secure, and transparent use of AI to empower global HR teams.

Chris Bruce

Origin story: With co-founder Chris Bruce

Chris Bruce, co-founder of Origin, shares his personal journey and the story behind the creation of Origin. Discover the remarkable journey we've embarked on to get here today, and learn how Origin is set to transform the benefits market. Watch now to find out more.

Why has benefit management not changed

Why has benefit management not changed in 25 years?

Despite decades of innovation in the workplace, from cloud computing to flexible working to AI, the way organizations manage employee benefits has barely evolved. Benefits administration still often feels clunky, confusing, and oddly stuck in the past. Why?

Angela Sim

Origin story: With early adopter Angela Sim, Gilead

Angela Sim, Senior Director Global Benefits at Gilead Sciences, shares her views on the challenges in the market today, and how partnering with Origin is helping to overcome them.

Carolina Vertel

Origin story: With co-creator Carolina Vertel, EA

Carolina Vertel, Director Benefits US and LatAm shared her views on how Origin is helping transform EA's benefits strategy and Origin's difference to the benefits market.

Meet a few of our Originals

Alongside our clients, Origin is being built by people who want to make a difference, and who want to do things differently — real people who care about doing the right thing, who are on a journey to help benefit professionals truly understand every aspect of their benefits offering across the globe. 

With a founding team counting hundreds of years of combined experience in benefits technology, we are turning benefits management on its head with a comprehensive tech solution and deep expertise to guide this transformative journey.

Meet just a few of the fantastic Origin family.

Chris Bruce

Chris Bruce

CEO, founding team member

Pete Craghill

Pete Craghill

CTO, founding team member

James Akers

James Akers

SVP Product, founding team member

Kim Macdonald

Kim Macdonald

VP Business, USA, founding team member

Dan Watmore

Dan Watmore

Chief Software Architect, founding team member

Cristi Miron

Cristi Miron

Chief Software Architect, founding team member

Yanick Chainey

Yanick Chainey

SVP of Insights

Helene Sundhagen

Helene Sundhagen

Head of Client Experience

Dave Healy

Dave Healy

VP Business, UK

Thomas Bouchez

Thomas Bouchez

VP Business, Continental Europe

Dana Lettre

Dana Lettre

VP Business, USA

Steven Burghardt

Steven Burghardt

VP Business, Continental Europe

Marc Wenzel

Marc Wenzel

VP Business, USA

Charlotte Irving

Charlotte Irving

Head of Marketing

Stu Byrne

Stu Byrne

VP Solution Consulting

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I’m so excited. And hearing the other challenges from others just makes me feel comfort to know that I'm not in it alone.

Frank Castrofilippo

Executive Director of Total Rewards

It's been so wonderful to find a family of like-minded benefit professionals. The brainstorming the challenging each other is what I'll take away from this. It's helping me already to think broadly.

Katie Archer

Global Benefits Lead

I'm really excited to work with the Origin team and be at the forefront of challenging the employee benefits world, disrupting the age old industry and working with a new start-up organization that can make decisions and changes quickly.

Rob Hamer

Global Benefits Lead

All of the discussions have really been very thought provoking. Everybody is fully engaged, excited and really thrilled to be part of something.

Angela Sim

Director of Global Benefits

A real standout moment for me, seeing actually how much the Origin team care about making a difference.

Mark Kelly

Global Head of Benefits & Wellbeing